“Purpose is more than just a mission statement or a commitment of values. It defines an organization’s value in society, which allows it to simultaneously grow its business and positively impact the world.” – Cone/Porter Novelli Purpose Study (2018)

Purpose-driven businesses seek out empowerment marketing strategies because they know without shared values, their missions wouldn’t spread.

Values (it turns out) not only drive a company’s competitiveness and profitability, but also influence and help build the communities within which they serve.

Your brand purpose, or BrandMantra™ as I like to call it, is more than just a fluff-filled social cause, monthly donation or badge on a website. It’s the reason you exist in the first place and creates one hell of a competitive advantage in an ever-increasingly noisy world.


It's time to stand out and make the money,
meaning and impact you know you are capable of.

Download the Brand Story Blueprint to get started with story today!

[gravityform id="1" title="false" description="false" ajax="true"]

Did you find this content helpful?