My favorite way of learning is by watching. I’m not so much a doer right out of the gate. Instead, I like to take my time and observe first.

When building my own brand I watched how others did it and emulated their actions. Marie Forleo, Kris Carr, Gabby Bernstein, Ramit Sethi, Tim Ferriss…just a few of the names showing up in my inbox on the daily in the early days of my freelance life.

So when I started writing case studies on some of the top brands and how they use archetypes, psychology and other story strategies to share their brand message, I had no idea other people found this way of learning as fascinating as I did!

This week I’ve rounded up the most popular and shared case studies for your reading pleasure. If you’ve ever wanted to grow a brand – especially in the health industry – you’ll definitely want to read these!

Nike And The Hero Archetype

How SoulCycle Sells Inspiration

How Tone It Up Built A Multi-Million Dollar Brand (w/ Infograph)

How BarkBox Capitalized on Social Storytelling to Delight Followers

How A Daily Planner Used Brand Archetypes to Stand Out


It's time to stand out and make the money,
meaning and impact you know you are capable of.

Download the Brand Story Blueprint to get started with story today!

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