by stephanie | Feb 23, 2021 | Brand Psychology, Hot Reads
In business we all have the same ultimate goal: stand out from the crowd and garner business, right? How do we go about that when a market is crowded? How do we stand out in a sea of sameness? Today I want to share with you the Seven Persuasion Pillars I use with my...
by stephanie | Feb 9, 2021 | Female Founder, Hot Reads
One of the rules of great brand storytelling is that a story must have clear structure and purpose. How does this translate into Brand Story and start-up funding? The TYPE of story you tell will have a greater impact on your audience (potential investors) depending on...
by stephanie | Nov 23, 2020 | Hot Reads
Head to your nearest Barnes & Noble or type “lean startup” in Amazon’s search bar and you’ll have more than enough books to fill your shelves. Problem is, most of those books are written by men. Not that I have anything against men but sadly there are few startup...
by stephanie | Oct 27, 2020 | Hot Reads
If you’re trying to get funding for your startup, you need an amazing pitch deck. This should be the primary tool in your arsenal. A pitch deck serves to get investors excited about your business. It’s a bit of marketing and a lot of deference toward the...
by stephanie | Oct 19, 2020 | Hot Reads, Story Marketing
For the past few months, the coronavirus pandemic has impacted the entire world. This Public Health crisis has infected millions of people. Even though many businesses and societies are starting to reopen, this virus isn’t going anywhere. On top of all of this, an...
by stephanie | Oct 13, 2020 | Hot Reads, Podcast
Since leaving the corporate world, Marielle’s life has become all about start-ups. From the onset, the goal of her own entrepreneurship journey has always been to help fellow entrepreneurs achieve their goals. Marielle forte is digital, branding, and strategy,...