by stephanie | Feb 7, 2022 | Brand Psychology, Hot Reads
What is the Psychology of Branding? There’s more to marketing than choosing your brand colors and designing a logo. In fact, those actions require some thought first and a clearly defined strategy using principles rooted in psychology. Psychology of branding, very...
by stephanie | Jan 24, 2022 | Female Founder, Hot Reads
A minimum viable brand is an essential element of any early-stage startup. Whether you’re in Lean, Seed or Series A funding rounds, a minimum viable brand is a low-cost alternative to traditional digital marketing paths. Instead of spending months building a...
by stephanie | Aug 2, 2021 | Hot Reads, Podcast
Cameron Bannister, CEO, and co-founder of FreeByrd, is on a mission to empower creatives to do what they love while making money online. After spending 13-years as a traveling hairstylist to NYC, LA, and Dallas, Cameron was inspired to help her creative peers, many of...
by stephanie | Jul 19, 2021 | Hot Reads, Podcast
You know you need an MVP website, but what exactly are you testing or measuring when it goes live? For most early-stage startups, you’re testing your minimum viable product, spending time in R&D, and engaging in conversation to raise capital. That doesn’t leave...
by stephanie | Jul 12, 2021 | Hot Reads, Podcast
What’s a minimum viable website and do I even need one? What is an MVP website? At the very least, an MVP website is a quick and dirty website. It includes features like a logo, social buttons, as well as a description, basic product information, and the contact...
by stephanie | May 14, 2021 | Female Founder, Hot Reads
Congratulations, you’ve created a product or dreamed up a business and you’re ready to dive into the world of being a startup founder. Now what? You join a startup accelerator! Or rather, you discover you want to, you research accelerator programs, find...
