Stephanie Jiroch
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The Psychology of Persuasion: Seven Strategies to Help Your Marketing Stand Out

The Psychology of Persuasion: Seven Strategies to Help Your Marketing Stand Out

by stephanie | Feb 23, 2021 | Brand Psychology, Hot Reads

In business we all have the same ultimate goal: stand out from the crowd and garner business, right? How do we go about that when a market is crowded? How do we stand out in a sea of sameness? Today I want to share with you the Seven Persuasion Pillars I use with my...
3 types of brand purpose & why ‘woke advertising’ is the worst

3 types of brand purpose & why ‘woke advertising’ is the worst

by stephanie | Jul 6, 2020 | Brand Psychology, Hot Reads, Podcast

‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings.  My answer? “Maybe.” I say maybe because aligning with purpose isn’t an all...
False Metrics, The Ego & Marketing Your Business Online

False Metrics, The Ego & Marketing Your Business Online

by stephanie | Jan 7, 2020 | Brand Psychology, Hot Reads, Podcast

I want to talk today about a scary yet very real trend I’m witnessing online which is glorifying false metrics. False metrics are… basically the numbers a person uses to judge their value or success (like the amount of followers, likes and shares an account or...
How to Uncover Your Branding Sweet Spot (updated Sept 2019)

How to Uncover Your Branding Sweet Spot (updated Sept 2019)

by stephanie | Sep 9, 2019 | Brand Psychology, Hot Reads

This article was updated September 2019. Ever wonder how the best in your industry create such powerhouse followings? Granted there are a variety of factors that come into play when launching a product or service, but when you break apart any successful business...
The Psychology Behind Free Samples (& Why They Work So Well For Your Business)

The Psychology Behind Free Samples (& Why They Work So Well For Your Business)

by stephanie | Jul 22, 2019 | Brand Psychology, Hot Reads

Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? In 7 Persuasion Pillars, I lay out the seven...
Retrain Your Brain to Stay Motivated this Summer

Retrain Your Brain to Stay Motivated this Summer

by stephanie | Jul 15, 2019 | Brand Psychology, Hot Reads, Podcast

As Earl Nightingale once said, “Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.”  As someone who’s studied and is a leading expert in the psychology of persuasion and empowerment marketing strategies, I...
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Hey, I’m Stephanie.

Founder of BrandPsyche Strategies and creator of the Signature Story Method™, I help ambitious business owners get seen and heard through the power of brand storytelling.

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Stephanie Jiroch

Building powerful brands with unforgettable stories.

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