by stephanie | Feb 7, 2022 | Brand Psychology, Hot Reads
What is the Psychology of Branding? There’s more to marketing than choosing your brand colors and designing a logo. In fact, those actions require some thought first and a clearly defined strategy using principles rooted in psychology. Psychology of branding, very...
by stephanie | Mar 3, 2021 | Brand Psychology, Hot Reads
Archetypes are everywhere in our world. Our brain uses them to categorize patterns, habits and structures, and because the brain is amazing, it does it automatically. One of the key places we see archetypes in marketing, companies structure their different campaigns...
by stephanie | Feb 23, 2021 | Brand Psychology, Hot Reads
When it comes to marketing, the psychology of persuasion is the core foundation for which all great campaigns are built. In business we all have the same ultimate goal: stand out from the crowd and garner business, right? How do we go about that when a market is...
by stephanie | Jul 6, 2020 | Brand Psychology, Hot Reads, Podcast
‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings. My answer? “Maybe.” I say maybe because aligning with purpose isn’t an all...
by stephanie | Jan 7, 2020 | Brand Psychology, Hot Reads, Podcast
I want to talk today about a scary yet very real trend I’m witnessing online which is glorifying false metrics. False metrics are… basically the numbers a person uses to judge their value or success (like the amount of followers, likes and shares an account or...
by stephanie | Sep 9, 2019 | Brand Psychology, Hot Reads
This article was updated September 2019. Ever wonder how the best in your industry create such powerhouse followings? Granted there are a variety of factors that come into play when launching a product or service, but when you break apart any successful business...
