IT’S EASY TO PUT ON A SALE OR SEND OUT A DISCOUNT CODE TO GENERATE SALES.
It’s even easier to get sucked into the hoopla of the holidays when your competitors are all discounting their services and products to score some more money.
Kind of like predatory pricing, a price drop sets you up for an influx of sales but leaves your hands tied long-term.
Strategically position your solution as the obvious option throughout the year and you won’t have to worry about discounting your stuff at the end.
That doesn’t mean you can’t host a sale or give a discount, it just means you do it without seeming desperate.