Welcome to theEmpower Your Marketing Podcast
A show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world
Raise your hand if you’re absolutely terrified of sharing your bigger brand message with the world? Or if you’re worried about negative comments or backlash for your opinion? Or if you fear what others will think or say when they encounter your website, blog posts or any other content you create? Girl, I feel you! […]
You might be wondering what kind of stories you can tell when you’ve just started out in business. So many new...
Raise your hand if you love Rachel Hollis! Even if you don’t, you can’t deny she’s built one heck of an empire. And while it might be easy to assume her success comes from luck or connections, I think it’s a mix of hard-work, resilience and leveraging the power of her stories to scale her […]
The Rise Of The Millennial Entrepreneur: Brand Storytelling For A New Generation Of Women In Business
Did you know one of the fastest growing groups of entrepreneurs are female Millennials? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths. Many of which are entrepreneurial by nature. With more and more of Gen Y placing their money where their mouth is, companies understand the […]
Whether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about...
The best businesses tell stories. And while stories can be used in a marketing strategy, there is no message that...
What if I told you that no matter your culture, language or geographic location, there are seven stories that make up every book, movie and bestseller the world has ever consumed? And that these seven stories are the exact stories your business needs to tell in order to be successful? Turns out, it’s true! Literary […]
Should you or should you not work for free when you’re just starting out? If you’re new to consulting or coaching, you’ll often hear conflicting opinions on whether or not you should work for free or work for a lower rate to build a client list and testimonials. Problem is, this decision isn’t always easy! […]
Wondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors! What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your […]
If you are a brand new entrepreneur or still in the “figure it out” phase, deciding where to start when it comes to building, growing and scaling a business can be extremely overwhelming. If you are feeling anxiety or confusion, you are not alone! Most new female entrepreneurs I talk to also feel this way […]
At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? Turns out, those marketing strategies and tactics that rely on AI, messenger bots and automated responses miss the point of being in business […]
I’ve been an online entrepreneur since 2009 when I started working freelance as a copywriter. Back then I was teaching myself basic coding and churning out email newsletters (source code and flash enabled) for brick & mortar companies looking to gain an online edge. Little did I know at the time just how important and […]