I’m going to bet you’re pretty savvy. With the amount of information, hyped up stories, over the top advertisements and click-bait headlines out there, I bet you can spot a puffed up sales pitch from a mile away.
So what makes your potential clients any different?
As 21st century consumers, we know these sales strategies don’t work because they don’t work on us.
Yet when it comes to our business, our blinders come on and sleazy pitches somehow show up on our well-meaning sales pages.
You owe it to these same savvy individuals to sell with a little savoir faire.
Savoir faire is sureness in any situation. It’s listening more and speaking less. It’s helping instead of pitching. And most importantly, it’s providing them the opportunity to choose you not via false claims, exaggerated urgency or small white lies, but because what you provide is exactly what they are in need of.