For many female entrepreneurs or small business owners, hiring a marketing expert is rarely in the budget those first few years. I know more than one client or friend who has had to wear all the hats and bootstrap it, meaning they needed to not only do their work (coaching, consulting, etc.) but also figure out the marketing, sales and backend structures to get their businesses up and running!
I believe this is the #1 killer of all businesses.
Since 2007 the number of women-owned businesses has increased by a whopping 58 percent, yet many of those women-owned business fail within the first 12-24 months.
When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things, leaving you little to no time to do the work you set out to do by starting the business in the first place.
So while hiring a marketing expert seems out of budget or even overwhelming, today I’m sharing the top four reasons you absolutely need to in order to grow – and stay – in business!
Why Wearing All The Hats Kills Your Business
Women are natural multi-taskers. According to this 2013 study, women performed better when exposed to multiple stimuli in a workplace environment than male counterparts. And while that might seem like a good thing, for female business owners it’s not.
Just because we can multi-task better doesn’t mean we should.
In fact, it can seem gratifying to juggle multiple roles, tasks or ideas while building out your new business. So gratifying that you become accustomed to the good feelings you have from accomplishing many tasks on your to-do list.
The problem is, juggling multiple roles or tasks – especially outside your zone of genius – diminishes your creativity and effectiveness in the areas you are exceptionally skilled at.
So if you have started a coaching business and yet you are wearing the administrative, marketing and sales hats, your coaching abilities decrease as you spread your energy, brain power and time across these other categories.
The bigger problem and ultimate catch-22?
In order to be in business you need to not only do your work but also market, sell and organize your business to keep your business running!
So if you’re not wearing all the hats and only performing in your zone of genius, then who do you turn to for support in the other areas of business to grow your impact and revenue?
For many that means hiring outside contractors like virtual assistants, graphic designers, web developers, marketing consultants and business coaches.
Which all require one thing: money.
And as I said earlier, if you’re new to business or just starting out, money might not be as consistent as you wish.
The Top 4 Reasons You Need To Hire a Marketing Expert For Your Online Business
There are a lot of ways you can spend your money when building your business and it’s not my place to tell you which avenue is right for you unless I evaluate your business model and analyze the market.
That being said, hiring a marketing expert early in your business-building years is a sure-fire way to work more in your zone of genius and let someone else help you market, brand and communicate your uniqueness in order to attract more raving, paying clients.
Not sure if hiring a marketing expert is right for you? Here are the top four reasons you need to hire a marketing expert sooner rather than later:
1. FROM JACK OF ALL TRADES TO MASTER OF ONE
Signing up for another newsletter. Joining another mastermind. Reading all the blogs…
When you’re wearing all the hats, learning is non-stop.
What marketing trends do you need to keep up on?
Is there a new Facebook algorithm?
Should I purchase this course that teaches me how to do my own Facebook Ads? Or organize my business backend? Or design my brand images in Canva? Or learn how to sell without being sleazy?
While I’m a fan of lifelong learning, attempting to run a business by buying yet another course or program is the wrong idea.
Hiring a marketing expert to help organize your brand identity, communications strategy, social media plan, and content calendar (to name a few) allows you to go from jack of all trades to being the master of one.
2. THE EXPERIENCE OF SOMEONE WHO HAS YOUR BACK
Feeling supported in your business is a big step toward success. For many new female business owners, stepping out on their own takes moxie. Not all partners, parents, friends or family are supportive, especially in the beginning.
Working with someone you trust and who has your best interests in mind gives you that boost of support you need when you’re feeling down, uncertain or unsure of your future.
Marketing experts are there to provide the best possible solutions for your business, no matter what stage of growth you are in. And when you partner with the right expert, one who is not only knowledgeable but also can empathize with your purpose-driven goals, your confidence quadruples!
3. FEEL CONFIDENT & CLEAR IN YOUR MARKETING DECISIONS
Do I need a Facebook page?
What about Instagram?
Should I use paid ads or blog?
Should I start a podcast?
How do I write emails for my newsletter?
How often should I send my newsletter?
These questions (and many more!) plague all business owners. The answers to them can either be quite clear or utterly confusing.
Wouldn’t it be nice to ditch the confusion and instead, feel confident and clear in your marketing decisions?
Paid marketing experts do the legwork for you, giving you the info you need to grow your business based on personalized data and information relevant to you and your growth.
4. BUILD DEEPER TRUST & RESPECT WITH YOUR IDEAL CLIENTS
Consistency is key when building a business and while eventually most businesses need to scale (or in some cases pivot), creating consistent content, messaging and experiences for your ideal clients or customers builds greater trust and respect…leading to more sales and success!
Working with a marketing expert helps you achieve consistency faster than if you were doing it on your own.
With roadmaps, strategies or plans to reach your business goals every 90 days, they keep you on track for the year ahead. When it comes to investing your hard-earned money, a marketing expert is easily the best choice for a positive return on investment.
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