The Story Gap Strategy

The Story Gap Strategy

DONALD MILLER SAID IT WELL WHEN HE WROTE, “WHEN YOU DEFINE SOMETHING YOUR CUSTOMER WANTS, THE CUSTOMER IS INVITED TO ALTER THEIR STORY IN YOUR DIRECTION. IF THEY SEE YOUR BRAND AS A TRUSTWORTHY AND RELIABLE GUIDE, THEY WILL LIKELY ENGAGE.” 👏🏽 Yes, Don! May I call you...
Storyliving: Buzzword Or Next Big Thing?

Storyliving: Buzzword Or Next Big Thing?

A purpose-driven brand goes a lot farther in today’s market than brands of the broadcast era. Where we could once say we took a stand for environmental rights, animal causes or social justice issues, today we must prove we walk the talk. If we don’t, our customers...