The 7 Stories Every Business Needs To Tell

The 7 Stories Every Business Needs To Tell

What if I told you that no matter your culture, language or geographic location, there are seven stories that make up every book, movie and bestseller the world has ever consumed? And that these seven stories are the exact stories your business needs to tell in order...
The Story Gap Strategy

The Story Gap Strategy

DONALD MILLER SAID IT WELL WHEN HE WROTE, “WHEN YOU DEFINE SOMETHING YOUR CUSTOMER WANTS, THE CUSTOMER IS INVITED TO ALTER THEIR STORY IN YOUR DIRECTION. IF THEY SEE YOUR BRAND AS A TRUSTWORTHY AND RELIABLE GUIDE, THEY WILL LIKELY ENGAGE.” 👏🏽 Yes, Don! May I call you...