by stephanie | Jan 28, 2020 | Hot Reads, Podcast
In today’s episode, Caitlin Ball shares how she built a business while living overseas by leveraging the power of the community around her. Caitlin also speaks to the highs & lows of building an online business through her Facebook community group to scale...
by stephanie | Jan 21, 2020 | Hot Reads, Podcast, Story Marketing
One of the worst things you can do for your business is to tell a bad brand story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only...
by stephanie | Jan 14, 2020 | Hot Reads, Podcast, Story Marketing
On today’s episode of Empower Your Marketing, I interview Dr. Krista Burns of the American Posture Institute. Krista shares with us her business building journey, from starting her practice to the pivotal moment she decided to go “all in” with...
by stephanie | Jan 7, 2020 | Brand Psychology, Hot Reads, Podcast
I want to talk today about a scary yet very real trend I’m witnessing online which is glorifying false metrics. False metrics are… basically the numbers a person uses to judge their value or success (like the amount of followers, likes and shares an account or...
by stephanie | Sep 2, 2019 | Hot Reads, Podcast
What exactly is a courageous entrepreneur? And can being one help you achieve success faster? These are just some of the questions Mai-Kee Tsang answers in this week’s Expert Interview Series. Between helping entrepreneurs discover their brand essence to carving out...
by stephanie | Jul 15, 2019 | Brand Psychology, Hot Reads, Podcast
As Earl Nightingale once said, “Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.” As someone who’s studied and is a leading expert in the psychology of persuasion and empowerment marketing strategies, I...
