by stephanie | Jul 22, 2019 | Brand Psychology, Hot Reads
Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? In 7 Persuasion Pillars, I lay out the seven...
by stephanie | Jul 15, 2019 | Brand Psychology, Hot Reads, Podcast
As Earl Nightingale once said, “Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.” As someone who’s studied and is a leading expert in the psychology of persuasion and empowerment marketing strategies, I...
by lauraD | Mar 12, 2019 | Brand Psychology, Podcast
At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? Turns out, those marketing strategies and tactics that rely on AI, messenger bots...
by lauraD | Feb 18, 2019 | Brand Psychology, Hot Reads
If you’re just starting out or even a few years into building your business, my guess is you know you need marketing but you may not realize the many different types of marketing that could benefit your bottom line. I remember those first few years like they were...
by lauraD | Feb 12, 2019 | Brand Archetypes, Brand Psychology, Story Marketing
Ever wonder how the best in your industry created such powerhouse brands? Granted there are a variety of factors that come into play when running a business but when you break apart any successful business you’ll find something remarkable: they go beyond the...
by lauraD | Jan 22, 2019 | Brand Psychology, Story Marketing
Hold the phone friends, Gillette just dropped a new ad campaign that’s making waves! If you’ve been following the #metoomovement in the United States, you’ll know that sexual assault and violence has come to the forefront of our cultural conversation. Gillette’s...
