by lauraD | May 6, 2019 | Brand Psychology, Story Marketing
The old way of building a customer avatar is so uninteresting. Not only is it an outdated and superficial practice but it rarely works in today’s fast paced online world. I could probably think of just one good reason to stick to the old way of doing things, meaning...
by lauraD | Mar 12, 2019 | Brand Psychology
At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? Turns out, those marketing strategies and tactics that rely on AI, messenger bots...
by lauraD | Mar 5, 2019 | Brand Psychology, Hot Reads
I’ve been an online entrepreneur since 2009 when I started working freelance as a copywriter. Back then I was teaching myself basic coding and churning out email newsletters (source code and flash enabled) for brick & mortar companies looking to gain an online...
by lauraD | Feb 18, 2019 | Brand Psychology, Hot Reads
If you’re just starting out or even a few years into building your business, my guess is you know you need marketing but you may not realize the many different types of marketing that could benefit your bottom line. I remember those first few years like they were...
by lauraD | Feb 12, 2019 | Brand Archetypes, Brand Psychology, Story Marketing
Ever wonder how the best in your industry created such powerhouse brands? Granted there are a variety of factors that come into play when running a business but when you break apart any successful business you’ll find something remarkable: they go beyond the...
by lauraD | Jan 22, 2019 | Brand Psychology, Story Marketing
Hold the phone friends, Gillette just dropped a new ad campaign that’s making waves! If you’ve been following the #metoomovement in the United States, you’ll know that sexual assault and violence has come to the forefront of our cultural conversation. Gillette’s...
