by stephanie | Jul 6, 2020 | Brand Psychology, Hot Reads, Podcast
‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings. My answer? “Maybe.” I say maybe because aligning with purpose isn’t an all...
by stephanie | Jan 7, 2020 | Brand Psychology, Hot Reads, Podcast
I want to talk today about a scary yet very real trend I’m witnessing online which is glorifying false metrics. False metrics are… basically the numbers a person uses to judge their value or success (like the amount of followers, likes and shares an account or...
by stephanie | Sep 9, 2019 | Brand Psychology, Hot Reads
This article was updated September 2019. Ever wonder how the best in your industry create such powerhouse followings? Granted there are a variety of factors that come into play when launching a product or service, but when you break apart any successful business...
by stephanie | Jul 22, 2019 | Brand Psychology, Hot Reads
Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? In 7 Persuasion Pillars, I lay out the seven...
by stephanie | Jul 15, 2019 | Brand Psychology, Hot Reads, Podcast
As Earl Nightingale once said, “Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.” As someone who’s studied and is a leading expert in the psychology of persuasion and empowerment marketing strategies, I...
by lauraD | Mar 12, 2019 | Brand Psychology, Podcast
At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? Turns out, those marketing strategies and tactics that rely on AI, messenger bots...
