A common question I hear a lot is, “When did you decide to start delegating?”
In total honesty I am not great at delegating. A notorious Type-A recovering perfectionist, I’m still a sucker for doing the job myself. That being said, it wasn’t until I learned the art of delegating (or leaned in to outsourcing) that my business really took off.
Turns out, I can’t wear ALL the hats, or do all the things (womp, womp).
There’s lots of ways to delegate, which one is right for you?
From hiring a Virtual Assistant (VA) to outsourcing your design work, there is most likely a Fiverr job for every task on your to-do list.
Need a new opt-in? Hire a designer!
Need a new website? Find a developer!
Need new headshots? Book a photoshoot!
There is absolutely no need for you to do anything in your business you don’t want to do unless you don’t have the budget to outsource (we’ll talk about that in a minute).
Things is, you can delegate just about any task or outsource any one of your to-do’s but that doesn’t mean you necessarily need to.
THE THREE TYPES OF SUPPORT ROLES EVERY BUSINESS NEEDS
So if you can delegate everything, where do you start?
There are three primary support roles I believe every entrepreneur needs as they start to grow their business.
(1) DAY-TO-DAY SUPPORT
My assistant is my go-to gal when it comes to keeping the business afloat day-after-day. Answering emails, responding to customer service tickets, organizing documents, creating systems, holding my timelines accountable, and market research are just a few of the tasks assigned to my assistant weekly.
Whether it’s virtual or in-person, having an assistant to grow your business frees you up from all the little tasks that take away from your services, course creation, launches, and other tasks required for you to be in your zone of genius.
(2) MARKETING SUPPORT
You read all the blogs, subscribe to all the newsletters, listen to all the podcasts, and maybe even sign up for a few coveted courses in the hopes of gaining an edge in your marketing. Why?
Because if you want to create a business (and a successful one at that), you need paying customers.
Marketing is all about attracting and retaining customers so you can stay in business and spread your great work to even more people who need it.
Problem is, most people don’t have a background in marketing when they start their business. If they’re bootstrapping it (aka they have a very limited budget to grow their business) then not only are they attempting to do their work but also the work of a marketing person, designer, website developer or social media manager.
Talk about exhausting!
(3) INDUSTRY SUPPORT
Otherwise called a mentor. So many of us entrepreneurs go at it alone but it often leaves us burnt out and overwhelmed. A mentor in your industry is an essential support role as you reach for new professional goals.
Think about it this way: they’ve been there which means they get what you’re going through and can provide perspective.
For anyone new to business it’s easy to put our blinders on and get to work, ignoring vital factors or elements in the growth process until it’s too late.
A mentor can help with the bigger picture, giving you advice on next steps if you ever get stuck.
Just be careful: you’ll want to pick a mentor that you trust, have an existing relationship with and has proven results in your field.
When you know it’s time to delegate
How do you know you’re ready to delegate and scale or keep cutting costs to do it yourself?
If you find yourself becoming a pro at running a business and not doing the work that brought you there in the first place, then it might be time to offload some of those tasks to someone else so you can get back to the work you originally went into business to do.
Another sign that it’s time to hire outside help is when business stagnates.
If you’re spending all your time, money and energy on courses, programs, memberships, or masterminds in order to learn HOW to run a business and you aren’t bringing in clients, that’s a problem!
Most of my clients come to me when they’ve exhausted all their other marketing options and feel overwhelmed or confused when it comes to next steps.
Finally, if doing ALL THE THINGS doesn’t sound appealing then hiring out is the logical solution.
Being in business is a full-time job, especially those first few years, and having support from the start sets you up for greater success down the line.